(Digital) media audits are an important tool for gaining insight into the effectiveness and transparency of your media investments. But what exactly does a digital media audit entail? And how can you, as an advertiser, ensure you’re getting the most value out of your collaboration with media agencies?
In this Master Class, we’ll dive into the world of digital media audits and provide you with practical tools to help you take greater control over your digital media spending.
What will you learn?
The digital marketing landscape – How is the ecosystem structured, and where are the risks and opportunities?
Digital media audits in practice – How do you audit your digital media spend and assess your agency’s performance?
Successful collaboration with your agency – What works and what doesn’t? How can you manage campaigns effectively?
Common mistakes and how to avoid them – We’ll show concrete examples and provide practical tips.
Interactive approach – Go through the audit process yourself and gain immediately applicable insights.
We’ll pay extra attention to SEA (including Google Shopping), programmatic online video, and paid social.
For whom?
For marketing and communications managers, procurement experts, financial controllers, and internal auditors – in short, anyone involved in media buying and direct collaboration with media agencies and media partners.
Language
The training is conducted in Dutch and in French, while the presentation materials are in English. Participants may engage in discussions in their preferred language.
Speakers
Paul Lempers
Managing Partner at fma digital
After starting his career as a marketer, Paul Lempers has dedicated the past 15 years entirely to the digital domain. Since mid-2017, he has been part of the fma group, where he leads the digital division: fma digital.
An experienced omnichannel marketer and strategic digital specialist, Paul advises both advertisers and publishers on digital transformation and performance optimisation. He combines deep expertise in e-CRM and digital marketing with a sharp focus on relevance, strengthened by his involvement with be relevant.
As a strategist, he has worked with brands such as T-Mobile, NPO, RegioBank, Ergo, ORN, Intergamma, Caiway, and Delta. Previously, he held executive positions including marketing director at Orange/Wanadoo Netherlands, where he also served on the European marketing board, and marketing director at Canal+/Canal Digital.
Zaki Lahbib
Manager fma Indicator at fma Belgium
Zaki is an experienced media professional with an extensive background at leading media agencies and industry organisations. After nearly five years at Publicis Groupe and IPG Mediabrands, he spent four years at UBA Belgium, working to promote media transparency and added value in the media landscape. Today, he brings his expertise to fma Belgium, where he focuses on developing KPI models for quantitative and qualitative client-agency evaluations and leads key research projects.
Register
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UBA member : Free. The participation fee is included in your company's annual membership contribution.
Standard: € 430 (excl. VAT)
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