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Stronger protection for youth in food advertising: age limit raised to 16
As of 1 January 2026, food companies, retailers, restaurant chains and advertising stakehold...News
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UBA calls for open advertising access on VRT
UBA urges open access to advertising on VRT platforms to strengthen the competitiveness of F...News
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How can omni-channel retailers unlock the power of retail media?
Retail media is fast becoming the third wave of digital advertising, beyond search and socia...News
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BPX unites publishers for a bold future
The Belgian Publishing Experience (BPX) officially launched at Kasteel Terblock, marking a t...News
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Future of Do Not Call list under threat
A new bill proposes to replace the popular Do Not Call list with an opt-in system. This prop...News
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Stronger together for fair and efficient pitches
ACC, UBA and UMA jointly launch Pitch Guidelines to reduce inefficiencies, elevate professio...News Publications
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Retail media and omnichannel: a blessing or a curse?
Retail media has evolved into a powerful component of omnichannel marketing. During the rece...News
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The future of marketing in Belgium: optimism and AI at the core
The WFA study "Marketer of the Future" reveals how Belgian marketers are looking ahead with ...News
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How to adapt your distribution strategy in a changing landscape?
Speaking: Koen Denolf. This video is part of the UBA Training 24/7 video course "What a...News Question of the week Video
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JEP 2024: a record year for advertising ethics
A sharp rise in the number of complaints, a striking awareness campaign and strengthened reg...News
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Lies Eeckman chairs the jury of the Belgian Marketing Awards 2025
Lies Eeckman, Managing Director of Polestar Belgium-Luxembourg, will chair the jury of this ...News
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Decoding the hidden half of innovation: how sensory insights unlock product success
Consumer research tells you what people like. An essential insight when shaping successful p...News
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Media inflation: what advertisers can expect in 2025
The World Federation of Advertisers (WFA) has released its most recent 2025 Media Price Infl...News
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The European Accessibility Act comes into effect in June: is your website ready?
A new milestone for your organisation: from 28 June 2025, websites and applications offering...News
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UBA welcomes 5 new members: La Martiniquaise, Nextensa, Omnicom Advertising Group, Omnicom Media Group and Rossel
What do these companies have in common? The ambition to grow their brand and the desire to c...News
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How do personality rights impact advertising?
Speaking: Beatrijs Dewijngaert. This video is part of the UBA Training 24/7 video course&nbs...News Question of the week Video
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Is a UBA membership meaningful for your company?
UBA is the only Belgian association that is 100% dedicated to the interests of brands. Disco...News
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DEI in Belgium and Europe: following America’s footsteps?
As Diversity, Equality & Inclusion is facing scrutiny in America, many wonder if Europe ...News
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AI in content creation: real-life use cases from agencies and brands
During the Exchange Community Content on 28 March, three inspiring talks revealed how agenci...News
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UBA welcomes 7 new members: Canon, Edenred, JohnMartin, Kraft Heinz, Trademart, Trenker and Veolia
What do these companies have in common? The ambition to grow their brand and the desire to c...News
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How UBA brand members are already using AI
UBA’s latest publication shares 12 key takeaways from Belgian marketing leaders on ado...News Publications
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Which media audit is right for your business?
Speaking: Geert Debruyne form fma. This video is part of the UBA Training 24/7 video co...News Question of the week Video
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The CMO in 2025: surviving one of the most challenging marketing eras
Sir Martin Sorrell’s recent statement at the CES 2025 conference in Las Vegas—th...News
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Digital advertising surges to 41.9% of media investment
The Belgian media landscape has reached a new milestone: for the first time ever, digital ad...News
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How bpost aligns marketing and sustainability
bpost connects marketing and sustainability using consumer insights from the Kantar SSI stud...News
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The social-first era and what it means for brands in 2025
Social media has long been treated as a distribution channel—just another place to pus...News
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How can market research turn strategy into action?
Speaking: Carine Vaeremans. This video is part of the UBA Training 24/7 video course&nb...News Question of the week Video
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ToVA: A more comprehensive view of video audience
The Centre for Information about Media (CIM) has announced a major update for ToVA, the stra...News
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Effie Case - Engie: From crisis to connection
During the Effie Effectiveness Forum on 3 October 2024, the 25 finalists presented their Eff...News
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Effie Case - Bebat: Return on People
During the Effie Effectiveness Forum on 3 October 2024, the 25 finalists presented their Eff...News
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Effie Case - Toyota: Toyota helps self-employed professionals save €15 million in just 1 month
During the Effie Effectiveness Forum on 3 October 2024, the 25 finalists presented their Eff...News
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A new voice for local media in the Belgian advertising market
Five Belgian publishers are joining forces with the creation of Belgian Publishing Experienc...News
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How to apply targeting effectively in offline media?
Speaking: Matthias Langenaeker from Publicis Groupe. This video is part of the UBA Trai...News Question of the week Video
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Six intellectual property risks of GenAI in marketing
Marketers' concerns about intellectual property (IP) and copyright are preventing brands fro...News
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Turning sustainability into action
The fourth edition of Kantar’s Sustainability Sector Index has just been released, off...News
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Is 2025 the year AI goes mainstream?
On March 20, 2025, Peter Hinssen will once again take the stage at UBA Trends Day. The topic...News
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Old = out of scope?
Marketers miss opportunities by ignoring older adults in advertising. Filip Lemaitre from Bu...News
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ACC releases ‘How to build a successful influencer campaign’.
This whitepaper serves as a comprehensive guide to building successful influencer campaigns....News
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UBA welcomes 6 new members: AlliA Insurance Brokers, Bol.com, Equans, Horizon Group, Hybrid, and Plantyn NV.
The ambition to grow their brand and the desire to connect with other brand builders –...News
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AI: towards more autonomy and trust
During the 60 minutes session on January 22, Tom Ghelen, EMEA Technology Innovation Lead at ...News
