Media-audits & contracts
Why and how should you organise a media audit?
1. Introduction
About this training
Welcome to our media audit training. This course provides an overview of what a media audit is, why it is important and what you can do yourself. For example, take everything you need to know about choosing the best audit for your organisation or business. Step by step, this course explains exactly what a media audit is and how to carry it out effectively. The goal is to share with you all the knowledge you need to use this tool with maximum efficiency.
This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch, French and English.
Teachers
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Geert Debruyne
Managing Partner, fma BelgiumGeert began his career as an auditor at Arthur Andersen, where he was responsible for media and advertising agency accounts. He later joined one of his audit clients, Omnicom Media Group, as CFO. During that time, he also earned his MBA from Vlerick. After nearly a decade at OMG, he left his position as managing director to pursue his ultimate dream: starting his own business.
That business became a blend of two passions—media and auditing. In April 2009, he launched Financial Media Audit, which was rebranded and redesigned as fma in 2014. Today, the company operates in Belgium, the Netherlands, France, and since January 2018, also in Germany.
In a short time, fma Belgium has become a key reference on the Belgian market for media audits, audits of creative and other communication agencies, and guidance during media pitches.
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