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E-commerce: the cornerstone of modern sales

Over the past decades, e-commerce has evolved from a niche market into an integral part of the economic landscape. In Belgium as well, where 9 out of 10 consumers shop online and there are nearly 64,000 Belgian webshops, it is clear that e-commerce is no longer a future trend but a crucial pillar within sales. UBA helps prepare your business for the future with e-commerce through a well-thought-out range of trainings and by keeping you updated on the latest figures and developments.

E-commerce

What makes e-commerce so important?

  • Accessibility for everyone, everywhere. It gives consumers the freedom to purchase products from their couch and allows businesses to reach a global audience without physical stores.
  • Growth of digital technology. The rapid adoption of smartphones, fast internet connections, and digital payment methods has accelerated the growth of e-commerce. Consumers increasingly rely on technology to make their purchases, leading to explosive growth in online marketplaces, webshops, and mobile apps.
  • Lower costs, greater profit opportunities. For businesses, e-commerce offers a cost-saving alternative to traditional retail models. Without the need for physical stores and with targeted digital marketing, companies can minimize overhead while simultaneously increasing profit margins. This makes it attractive even for start-ups and small entrepreneurs.
  • Personalization and customer focus. E-commerce enables the creation of personalized shopping experiences. With data analysis and artificial intelligence, businesses can provide tailored recommendations, build loyalty, and enhance customer satisfaction. This level of customization is hard to achieve in a traditional retail environment.
  • Sustainability and environmental benefits. While e-commerce also presents sustainability challenges, it offers the potential for a smaller environmental footprint. Think of reducing physical stores and making the supply chain more efficient. Innovations such as green logistics and reusable packaging play a role here.

Coming soon... A new e-commerce Exchange Community

The new UBA Exchange Community e-commerce will be the place where marketing professionals, e-commerce experts, and creative thinkers come together to share knowledge, deepen insights, and explore the future of e-commerce and brand building in a digital world. We invite you to actively participate by proposing topics, sharing interesting cases, and suggesting inspiring speakers. Together, we are creating a platform for an optimal e-commerce approach that also explores and pushes the boundaries between marketing and e-commerce. Please contact Miriam at miriam@ubabelgium.be with your suggestions.

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Our e-commerce & sales expert is Miriam

Over the years, Miriam Delille has built extensive and deep knowledge in marketing and research, first with an FMCG giant where she held various leadership positions, and later through her own boutique agency. She is known for her expertise in consumer behavior and market analysis. Since April 2023, she has also been working with UBA to help brands grow by organizing a wide range of offerings in the areas of consumer and market insights, customer experience, and e-commerce & sales.

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Research & Insights E-commerce & Sales

Knowledge and Insights

  1. Future of Do Not Call list under threat

    A new bill proposes to replace the popular Do Not Call list with an opt-in system. This prop...
    May 23, 2025
    Luc Suykens
    News
    calling.jpg

  2. The European Accessibility Act comes into effect in June: is your website ready?

    A new milestone for your organisation: from 28 June 2025, websites and applications offering...
    April 29, 2025
    An Haenen, Marketing & Relationships Manager @ Sirius Legal
    News
    website.png

  3. Why start your own e-commerce business?

    Featuring Katrien Sebrechts from iO. This video is part of the UBA Training 24/7 online cour...
    October 18, 2024
    UBA Team
    News Question of the week Video
    Vraag van de week - beeld.jpg
Discover all articles

Trainings

  1. Masterful presentations

    How to increase the impact of your (sales) presentation?

    Offline English
    Masterful Sales Presentation
    Show event

  2. Boost your business by mastering retail sales channels

    How can you make the most of different sales channels?

    Offline English
    sales channels.jpg
    Show event

  3. The 3 steps to master your high-value customer success

    How to find, keep and leverage your High-Value customers?

    Offline English
    in-housing for succes
    Show event
Discover all trainings

Other topics that may also interest you

Stay updated on e-commerce & sales

With our weekly newsletter, we keep you informed about the latest trends in the sector. You can manage your preferences in MyUBA.

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