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  1. The 3 steps to master your high-value customer success

    How to find, keep and leverage your High-Value customers?

    Offline English
    Show event

  2. Brand Building College

    The Brand Building College is a 4-day training program specifically designed for junior marketeers. About ten renowned experts lead the sessions, with a strong focus on practical application.

    Offline English
    Show event

  3. Driving sustainable business growth

    How to develop an effective strategy for sustainable business growth? 

    Offline English
    Show event

  4. Digital Bootcamp

    A cycle of video training and workshops to enhance your digital skills in marketing and communication.

    Offline French Dutch
    Show event

  5. From influence to impact: how to build an effective public affairs strategy

    How to develop a public affairs strategy that is both relevant and impactful?

    Offline English
    Show event

  6. The secret to a strong company culture

    How to build a culture that connects, inspires and drives collective success?

    Offline English
    Show event

  7. Digital media audit

    Smarter advertising: control and optimisation of your digital media budget.

    Offline French Dutch
    Show event

  8. Gaming and esports in marketing

    How to integrate gaming, esports and streaming into your marketing strategy?

    Offline English
    Show event

  9. Social media strategy

    How do you build a social media strategy for both the short and the long term?

    Online English
    Show event

  10. Measuring and reporting marketing communication effects

    What KPIs should you focus on to build real value for the business?

    Offline English
    Show event

  11. AI-driven image generation for marketers

    How to create and use visuals ethically and effectively with AI?

    Online English
    Show event

  12. Ideation / Brainstorming techniques

    How do you and your team go from a blank page to a clearly defined list of ideas?

    Offline Dutch
    Show event

  13. Negotiation skills

    How do I achieve the best result in a negotiation?

    Offline Dutch
    Show event

  14. Legal aspects of AI in content creation and advertising

    How to navigate copyright and legal risks when using AI to create communication assets?

    Online English
    Show event

  15. Fundamentals to be effective in media

    Media & communication effectiveness: what really works?

    Offline Dutch English
    Show event

  16. Beyond awareness: turning intention into action

    How to bridge the gap between intention and purchase?

    Offline English
    Show event

  17. Introduction to neuromarketing for creative effectiveness

    How can you use neuroscience insights to make your creative campaigns more impactful?

    Offline English
    Show event

  18. Fuel your brand with category management thinking

    How can your brand grow faster by thinking in categories?

    Offline English
    Show event

  19. Mastering communication & media for brand effectiveness

    How do you truly connect with today’s consumer?

    Offline English
    Show event

  20. Mediatraining: tips & tricks

    How do I prepare for an interview and deal with journalists?

    Offline Dutch
    Show event
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Strictly necessary cookies 22 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
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The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.

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ID used to identify users for 24 hours after last activity

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accept-cookies UBA

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cachekey UBA

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has_logged_in Vimeo - 10 weeks
is_logged_in Vimeo - 10 weeks
pb-sa-* UBA

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pbSurvey* UBA

Keeps track of whether or not a non-logged-in visitor has completed a survey

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pbTrackId* UBA

Identification of logged in users

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player Vimeo

Stores preferences for player controls (i.e. volume, stream quality, captions).

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ppms_privacy_* Piwik PRO

Stores the visitor’s consent to data collection and usage.

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probase_notice UBA

Shows functional notifications to the visitor

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procurios-consent UBA

Saves the visitor's cookie consent

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rememberDevice2FA* UBA

Identification of the device on which the user used two-factor authentication

 30 days
survey-trainingIds UBA

Saves the ID's of the survey filled in by the visitor.

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vuid Vimeo

Vimeo-generated ID used for generating analytics information for the video owner.

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Preference cookies 1 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.
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Stores the user preference regarding the display of a banner.

 1 week

Analytical cookies 6 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.
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Used to store a few details about the user such as the unique visitor ID

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Short lived cookies used to temporarily store data for the visit

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stg_externalReferrer Piwik PRO

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stg_returning_visitor Piwik PRO

Determines if the visitor has already been to your website — they are returning visitors.

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stg_traffic_source_priority Piwik PRO

Stores the type of traffic source that explains how the visitor reached your website.

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Marketing cookies 2 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
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pbVisitorID UBA

Identification of returning visitors

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stg_utm_campaign Piwik PRO - session

External cookies 5 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
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When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.

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This cookie is necessary to enable a Power BI session, a Microsoft tool that helps visualize data.

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ai_session Microsoft

This is a unique anonymous session identifier cookie.

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ai_user Microsoft

This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.

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