Demystifying consumer research methods
What strategic questions should you answer when setting up consumer research?
1. Introduction
About this training
In this course, Carine Vaeremans reminds us how research and information are fundamental to the development of a business, how market research is the basis for success and how you can leverage information that makes a difference. If you are well informed, you can make better and educated decisions.
Carine gives us the key elements for conducting market research. The following questions are covered: What are the key questions that form the basis of a good briefing? How do you choose the right methodology for your research? How do you leverage the insights that make the difference? And finally, how do you obtain and integrate solid reports into your business?
This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch, French and English.
Teachers
Teachers
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Carine Vaeremans
CEO, ProfactsAfter obtaining a degree in International Business Management, Carine Vaeremans started her career at Unilever, where, for more than 10 years, she gained extensive experience in customer development, marketing, innovation and research.
Afterwards, she worked at several companies such as Panasonic Energy Europe, Leonidas, Research International, Synovate and Friesland Campina.
During that period, Carine also took the lead of the Experience Center Shopper Marketing at the UBA.
Since April 2017, she has been CEO of Profacts, a leading market research agency. In addition to quantitative and qualitative market research, Profacts innovates in data science and aims at revealing factors for success for both national and international clients, in any marketing and business related matter. Carine is a real advocate of unique and relevant market insights to fuel any succesful strategy into action plan.
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