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Programmatic Marketing

How does programmatic marketing work in Belgium?

Training 24/7 Online By Dax Vercauteren

1. Definition and importance of programmatic marketing

About this training

What basic insights do I need to understand programmatic marketing? 

Nowadays there are many training courses, papers and insights on the programmatic purchase of advertising space. This is logical as more than half of digital advertising in Belgium is purchased through programmatic buying methods. This figure is sure to rise in the future, also for traditional (offline) media that are increasingly transitioning to a digital purchase environment. 

Dax Vercauteren, Commercial Director at Adform, will broach the topic of programmatic marketing based on several key pillars. We use live demos to visualise more technical issues. 

  1. What is programmatic marketing and why is it so important? 
  2. How does programmatic technology work and who are the main players in the Belgian market? 
  3. What are the targeting options? 
  4. How do we make sure that we advertise in a secure digital ecosystem? 

This video training is given in English. The presentation is in English.

Teachers

Teachers

  1. Dax Vercauteren

    Dax Vercauteren

    Commercial Director France & Belgium, Adform

    After graduating in Communication Sciences from the Vrije Universiteit Brussel, Dax Vercauteren began his career in digital marketing in 2006 at an agency that was just taking its first steps in search marketing. There, together with a colleague, he launched the popular film blog MoviePulp.be.

    He later moved into affiliate marketing by joining Tradedoubler, where he held several roles over more than five years. When he recognised the rise of targeted advertising, he didn’t hesitate to join the European AdTech company Adform—an early pioneer in programmatic marketing, dynamic creative, and advanced ad serving.

    That was nearly 10 years ago, and Dax still holds the position of Commercial Director at Adform. His experience spans more than four European countries (Belgium, Luxembourg, the Netherlands, and France.)

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