Brainstorming techniques
How to boost your creative abilities with effective brainstorming techniques?
Introduction
"Creativity is intelligence having fun," according to Einstein. There is no strict divide between those who use their left brain and those who use their right brain—everyone has the potential to develop creativity at work. It is a skill that can be cultivated, just like any other!
How can you generate a maximum number of original ideas in a short time? How can you train your brain to break free from its routines?
Join this interactive workshop to explore the golden rules of creativity, practical tools, and handy tips. Bring your own project and leave with a concrete action plan!
What will you learn?
This training has three key objectives: to effectively frame a problem (half the battle!), to explore a maximum number of creative possibilities, and to converge towards one impactful idea.
You will leave with a refined creative idea and a concrete action plan. Using the "diamond" creativity model, inspired by Design Thinking, you’ll gain essential tools to spark new ideas and bring them to life.
During This Session
Each participant in this interactive workshop (little talk, lot of sweat!) will:
- Discover their natural creativity profile and learn how to develop other styles.
- Overcome unconscious mental barriers that hinder creative thinking.
- Identify two brainstorming techniques tailored to their challenges.
- Practice group facilitation processes that enhance creativity.
- Apply two idea selection methods to transform insights into action.
Come ready to think differently and leave with practical strategies to boost your creativity!
For whom?
This workshop is designed for anyone involved in managing innovative projects (R&D, CMI, marketing, etc.) who wants to break free from routines and bring more creativity and stimulation into their work and meetings.
Language
The training will be given in French, the presentation will be in English.
Participants may respond in the language of their choice.
"Very useful session, really great that there was so much practical application."
Speakers
-
Laure Payen
Consultant at Progress ConsultingFor ten years, she has supported major brands in shaping their innovation approach, working closely with users through co-creation. She was trained in team coaching and project development within an international company, where she honed key skills such as active listening, effective communication, and assertiveness.
In today’s VUCA world – marked by Volatility, Uncertainty, Complexity and Ambiguity – organisations must constantly reassess the way they work. Laures is passionate about creating opportunities for exchange between employees, managers and their customers or users, helping them to boost their agility.
Her favourite focus areas: creativity and innovation, change management, employer branding, communication and semiotics, public speaking, and more.
Register
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Prices
- UBA member : Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 430 (excl. VAT)
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