Data collaboration is gaining traction fast across all industries. As Martech reaches a critical tipping point, we’re seeing breakthroughs in how data can be shared securely and used more intelligently. At the heart of this evolution lies the concept of data clean rooms — controlled environments that enable brands and their partners to cross-reference, analyse or monetise their data while maintaining privacy and compliance.

This Master Class will guide you through the rapidly changing landscape. You’ll understand why data clean rooms are becoming essential for marketers and how they support smarter decisions through better targeting, measurement and insight. We’ll explore the technologies that make it possible, the ecosystem shaping this trend, and the practical challenges and opportunities involved.

Understand data clean rooms by exploring the context, ecosystem, challenges, key success factors, data-sharing technologies, best practices and use cases.

Context & Definition 

• Introduction: understanding data collaboration.
• Definition: understanding data clean rooms .

Discovering the market 

• Key players and ecosystem.
• Technological panorama.
• Focus by technological players.
• Brand’s journey toward clean rooms.

Consumer insights & research 

• The state of consumer data.
• Retail media & data collaboration: data usage and case studies.
• Focus on building customer centric strategies.

Legal issues

Marketing Manager, Media manager, Data manager, CRM manager and anyone interested in data collaboration and data cleanroom.