This training is designed for those marketers who are convinced of the need to adopt a more AI-centric culture and are eager to streamline their workflows but are unsure where to start. Every week, new AI solutions—and now AI agents—emerge, making it challenging to select the right ones and set clear priorities. This session will help cut through the noise, providing a step-by-step guide to effectively implementing AI in your organisation, including an introduction to AI agents and how they can complement human teams.
Based on a structured methodology, this training outlines the key phases of AI integration: from identifying pain points to choosing the right AI tools, exploring the potential of AI agents, and ensuring long-term success through AI champions. Participants will gain an overview of the entire process and understand the foundational elements required to successfully start their AI journey. This practical approach focuses on fostering an AI-centric mindset that is both strategic and actionable.
What will you learn?
Gain clarity on the types of AI solutions that can address specific pain points in your organisation.
Identify key AI use cases where AI can drive measurable value.
Develop a strategic AI roadmap for your marketing team, with a focus on integrating AI agents.
Cultivate a more AI-centric culture within your teams.
Discover how AI agents (e.g. RelevanceAI, MindPal, Taskade, mindstudio, Manus, Genspark, …) can supplement your existing workflows, from research to reporting.
Understand the importance of defining AI champions in your organisation and keeping them up to date.
For whom?
Marketers who are ready to incorporate AI into their workflows but need guidance to navigate the multitude of available AI solutions and agent-based platforms.
Language
The training and presentation will be conducted in English. Participants may respond in the language of their choice.
Speakers
David Grunewald
Founder at Pluginto.ai
David brings over 25 years of experience in advertising and marketing, where he has acted as a catalyst for technological transformation in various strategic and managerial roles. He is also a transformative lecturer in digital strategy and advertising at institutions such as ULB, ICHEC and the European Communication School. For a decade, he has equipped the next generation of marketers with cutting-edge trends and tools. After completing the MIT programme AI implications for business strategy in 2023, he founded Pluginto.ai with a mission to empower organisations and individuals to leverage AI as a competitive advantage. Using a methodology developed at MIT, Pluginto.ai offers strategic guidance and tailored workshops to foster an AI-centric culture, unlocking new levels of efficiency and growth.
Register
Please log in to see which tickets are available for you.
UBA member: Free. The participation fee is included in your company's annual membership contribution.
Standard: € 320 (excl. VAT)
This training is given online via Teams. Register to participate, and you will receive further instructions by email.
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