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Impactful podcasting

How to make podcasts work for your brand?

Master Class
When 20 November 2025
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussel

Introduction

During this training, you will explore behind-the-scenes of podcast production. What should you pay attention to? When are podcasts the right type of content? And above all: how do you stand out? Speakers will guide you through practical examples and useful tips.

What will you learn?

  • How can podcasts benefit your brand?
  • Creating podcasts that stand out.
  • How to evaluate podcasts?

For whom?

Anyone who works professionally in marketing or communication.

Language

The training will be given in Dutch, the presentation will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Bart Lombaerts

    Bart Lombaerts

    Head of Content at SPYKE

    Bart Lombaerts co-founded the content marketing agency SPYKE together with Wouter Temmerman. In addition, he strives to help content marketing in Belgium reach its full potential. He teaches numerous training courses and guest lectures, and is a lecturer at the French-speaking communication school Ihecs. In 2016, he published Meaningful Marketing (LannooCampus), in which he shared his vision of the philosophy that, in his view, should underpin content marketing.

  2. Tom Brillouet

    Tom Brillouet

    CEO at Studio Helsinki

    Tom Brillouet is the founder of Studio Helsinki, a radio, music & podcast agency. Music and radio were instilled in him from an early age, leading to a career in audio production spanning nearly 25 years — over 15 of which at the Antwerp-based agency he founded himself.

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Training 24/7

As a supplement or preparation for this Master Class, we recommend watching the following video trainings:

Prices

  • UBA member : Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT)
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