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Art of prompting in marketing

What are the techniques to improve your interactions with AI?

Master Class Online
When 12 September 2025
09:30 - 11:30

Introduction

Generative artificial intelligence can help you enhance your efficiency in daily tasks, provided that you know how to leverage it fully. This training is not a guide for learning how to use ChatGPT but a comprehensive approach to effectively interact with these tools to carry out creative and meaningful conversations. You will learn to infuse creativity into generated results and create content that aligns with the DNA, mission, and values of your brand. This mastery of prompting will turn AI into a true creative ally for your team.

What will you learn?

  • Design and structure prompts to make the most of artificial intelligence.
  • Achieve results that align with your brand strategy, rather than just generic content.
  • Move beyond copy-pasting generic prompts to customised solutions.
  • Incorporate a specific tone of voice in generated content to maintain brand identity.
  • Use advanced tips to improve the relevance and creativity of AI-generated results.

For whom?

  • Marketing directors, brand managers, communication and advertising specialists.
  • Content creators and copywriters.
  • Other professionals involved in marketing and/or communication tasks.

Language

The training will be given in French, and the slides will be in English.

Speakers

  1. Sébastien Piette

    Sébastien Piette

    Consultant & trainer

    As a digital marketing consultant and trainer, Sébastien helps businesses grow through the power of the internet. A member of Generation Y, he offers tailored solutions for various business profiles, with a particular focus on SMEs.

    Sébastien manages multiple online advertising accounts for a wide range of clients and is recognised by Google as a 'certified AdWords specialist'. He advises brands on increasing their online visibility, driving more traffic to their websites, and improving the conversion rate of e-commerce platforms. To achieve this, he primarily relies on return on investment (ROI) and statistical analysis (Analytics). Additionally, he has a strong interest in marketing and communication for SMEs

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 320 (excl. VAT)

This training is given online via Teams. Register to participate, and you will receive further instructions by email.

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