How to ensure the effectiveness and impact of your sponsorship programmes?
With the rise of digital, the omnipresence of social media, and the growing expectations of consumers, sponsorship has become a powerful element in the marketing mix for audience engagement—but only if it is fully leveraged by the partner advertisers.
Are you looking to break the stereotype that sponsorship is a cost centre with intangible impact? Is your challenge to harness the full potential of your partnerships to impact your customers in the long term? Are you seeking creative and organisational best practices to bring your projects to life with an optimised budget and measurable impact?
In this concise, case-driven training, Delphine Baise, a consultant with over 20 years of experience in the field, offers a structured approach to increase the effectiveness of your programs. Whether your resources are small or vast, the mechanics to apply remain the same.
Authenticity – strategy – relevance – results will be the key themes of this Master Class.
In a world where attention is more fleeting than ever, this training will help you understand the fundamentals of partnerships that genuinely deliver on your objectives. Have you set your goals yet?
What will you learn?
You will leave with concrete tools and valuable insights for your sponsorship projects.
You will be able to ask the right questions regarding sponsorship in your professional context.
You will identify and prioritise areas for improvement to optimise your sponsorship projects.
You will develop a strategic vision to assess and adjust your projects based on the results achieved.
You will be inspired to transform your projects into success drivers for brand visibility and engagement.
For whom?
This training is designed for junior and intermediate sponsorship professionals, including marketing managers, sponsorship managers, brand managers, and communication managers.
Language
The training and presentation will be conducted in English. Participants may respond in the language of their choice.
Speakers
Delphine Baise
Founder & Managing Director at Spring Yellow
With over 20 years of experience in sponsorship, communication, and event strategy, Delphine Baise is a recognised expert in building high-impact brand partnerships. She has led major sponsorship initiatives across entertainment, sports, culture, and business, working with renowned brands and institutions.
Former head of sponsoring & events at ING Belgium, she managed a portfolio of premium partnerships including Tomorrowland, Palais 12, Chapelle Musicale Reine Elisabeth, the Red Devils & Red Flames, as well as business-focused sponsorships such as Manager of the Year, VOKA, Chambers of Commerce, Entrepreneurs Week. She also oversaw the ING Art Center, curating exhibitions that attracted over 50,000 visitors.
As President of the sponsoring expert community at the UBA (2012-2019) and jury member for the Best of Events and Best of Activation Awards, Delphine has played a key role in shaping industry standards. Her expertise has been recognised with numerous Belgian and European Sponsorship Awards, including the ESA Bronze Best of Europe.
In 2023, she founded Spring Yellow, her own consultancy, to help brands develop meaningful sponsorship strategies. A Lifetime Fellow of the European Sponsorship Association, she also shares her knowledge as a lecturer at IHECS and through Master Classes, training programs, and coaching sessions.
With a sharp strategic vision and a passion for engagement, Delphine transforms sponsorship into a powerful lever for business and brand impact. Practical, results-driven, and always tailored to real-world challenges—this is her approach to sponsorship. Let’s explore how to make partnerships more effective
Register
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UBA member : Free. The participation fee is included in your company's annual membership contribution.
Standard: € 430 (excl. VAT)
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