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Get more out of your brand

How to turn your brand into your organisation’s strongest asset?

Master Class
When 16 September 2025
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussel

Introduction

A hands-on Master Class in branding & design.

In this Master Class, you’ll explore the foundations of branding—past, present and future. Guided by industry experts, we’ll uncover how to shape a brand that’s not only consistent and credible, but also creatively distinctive..

Whether you’re looking to refresh your identity or future-proof your brand, this interactive session is packed with inspiring insights.

What will you learn?

  • How to get your brand fundamentals right
  • How to build and manage distinctive brand assets
  • How to create a compelling brand universe that engages and inspires 

For whom?

Brand managers, marketing managers, Communication professionals looking to elevate their branding strategy

Language

The training will be given in English, the presentation will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Hans Kan

    Hans Kan

    Founder & CEO at KAN

    Trained as an industrial designer, Hans founded KAN in 1987 and grew it to a team of 20+ strategists, designers and developers working on all things branding and design. KAN works for start-ups, scale-ups and grown-ups and has offices in Antwerp and New York.

  2. Sofie Potvin

    Sofie Potvin

    Founder - CEO & Director Branding at KAN

    Sofie is Director Branding at KAN and focuses on brand strategy and brand identity. She has a background in communication, branded content and strategy.

Register

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Prices

  • UBA member : Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT)
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