Introduction

On 19 June 2025, during the UBA Exchange Community Data & Technology, we will dive into the potential of data collaboration for brands and advertisers.

We will take a practical look at what data collaboration really involves, the marketing and targeting opportunities it offers, and the challenges it brings — particularly in terms of data protection.
Through inspiring examples, we will show how data collaboration leads to more effective marketing actions and targeting.

Confirmed speakers:

• Leveraging first and second-party data to drive growth and build collaborative strategies – Kris Vranken, Managing Director, Stratics
• Opportunities of data collaboration in marketing – Nicolas Filatieff, Director, Numberly
• How can data clean rooms enhance audience targeting? - 

  Kevin Kielbaey, Head of LiveRamp Benelux