Media-inflatie: wat adverteerders kunnen verwachten in 2025

Luc Eeckhout, Manager Media & Agencies

29 april 2025

De World Federation of Advertisers (WFA) publiceerde recent haar Media Price Inflation Outlook voor 2025, waarin wordt aangegeven dat de wereldwijde inflatietrends zich stabiliseren. Na enkele turbulente jaren, gekenmerkt door pandemische verstoringen en snelle digitale transities, voorspelt de WFA voor 2025 een terugkeer naar beter voorspelbare mediakosten. Toch blijven regionale verschillen, vooral op het gebied van televisie, duidelijk aanwezig.

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Media-inflatie: wat adverteerders kunnen verwachten in 2025

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