Verhoogde bescherming van jongeren in voedselreclame: leeftijdsgrens vastgelegd op 16 jaar

Anne-Laure de Hults Manager Strategy & Sustainability - UBA

27 mei 2025

Vanaf 1 januari 2026 passen voedingsbedrijven, handelaars, restaurantketens en actoren uit de reclamesector in België strengere regels toe voor communicatie gericht op kinderen en jongeren. Deze regels maken voortaan deel uit van de Belgian Food Advertising Code, de opvolger van de Belgian Pledge die in 2012 werd gelanceerd.

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Verhoogde bescherming van jongeren in voedselreclame: leeftijdsgrens vastgelegd op 16 jaar

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