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Media inflation: what advertisers can expect in 2025

Luc Eeckhout, Manager Media & Agencies
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The World Federation of Advertisers (WFA) has released its most recent 2025 Media Price Inflation Outlook, indicating a stabilisation of global inflation trends. After several turbulent years marked by pandemic disruptions and rapid digital transitions, the WFA predicts a return to more predictable media costs in 2025. However, regional disparities, particularly in television, are still very marked.

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